Chet Johnston
Content Strategy · Editorial Leadership · Agency Operations
Chet Johnston is Chief of Staff at Texas Web Service — overseeing editorial direction, content strategy, and day-to-day agency operations. He leads the writing team responsible for SEO content, service page copy, and the blog series that drives organic traffic for Texas Web Service and its clients across Houston and the state of Texas.
Role at Texas Web Service
Coordinates operations across web design, SEO, content, and client services teams. Manages project delivery timelines, agency process improvements, and cross-department communication to keep Texas Web Service running at scale.
Leads editorial strategy and content production — including the agency blog, service page copy, SEO landing pages, and the Starting a Business in Texas resource series.
Areas of Expertise
Content Strategy & Editorial
Building topical authority through buyer-intent blog series, SEO content frameworks, and editorial calendars that convert readers into leads.
Agency Operations
Cross-functional coordination across web design, SEO, and content teams — keeping projects on scope, on schedule, and on brand.
Local SEO Content
Writing service pages, location landing pages, and long-form guides that rank in competitive Texas markets.
Articles by Chet Johnston
Work with the Texas Web Service Team
Free marketing and website consultation for Houston-area businesses. Talk strategy, get a plan — no pressure.